Last edited by Mikagore
Saturday, August 1, 2020 | History

4 edition of Integrated communication found in the catalog.

Integrated communication

synergy of persuasive voices

  • 148 Want to read
  • 12 Currently reading

Published by Lawrence Erlbaum Associates in Mahwah, N.J .
Written in English

    Subjects:
  • Communication in marketing -- Congresses.,
  • Marketing -- Management -- Congresses.

  • Edition Notes

    Statementedited by Esther Thorson, Jeri Moore.
    GenreCongresses.
    SeriesAdvertising and consumer psychology
    ContributionsThorson, Esther., Moore, Jeri., Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.)
    Classifications
    LC ClassificationsHF5415.123 .I58 1996
    The Physical Object
    Paginationix, 386 p. :
    Number of Pages386
    ID Numbers
    Open LibraryOL787379M
    ISBN 100805813918
    LC Control Number95019673

    Apr 08,  · An Integrated Approach to Communication Theory and Research. DOI link for An Integrated Approach to Communication Theory and Research. An Integrated Approach to Communication Theory and Research bookCited by: Throughout the book we are conscious of the all too often conflict between academics and practitioners when it comes to marketing issues. It is essential to understand theory, but that will go for naught if it is not applied. We lay out the theory, but also show how it is used to plan and 6 Strategic Integrated Marketing Communication. The.

    Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, . T he goal of Communication Planning: An Integrated Approach is to expose students, practitioners, and consultants to the role of integrated communication planning in modern organizations. The book brings together several converging trends. First, the book recognizes the importance of integrating communication with business planning.

    Jan 11,  · The authors of 'Integrated communication: concern, internal and marketing communication' made these slides available for higher education institutes using this. Marketing Communications Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Professional Diploma Programme, in addition to being a Fellow of the CIM.


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